Histoire
History
A simple desire, a broader project
The idea for ROCHCOR was born in 2026. I was 21, a student, and had a clear desire to create a Swiss brand that offered products I would personally want to use every day. Natural, honest, and made here.
Why this desire
I grew up in Switzerland and I am attached to it, to its landscapes, to its artisans, to its way of doing things with care. I wanted to create a brand that was true to this spirit, with products truly designed and manufactured here, in collaboration with local laboratories and artisans rather than in anonymous factory chains.
A human-scale brand, where each product meets a real desire and a real need.
A clear philosophy
ROCHCOR is based on four simple convictions:
- Swiss: formulated and manufactured here, in collaboration with local laboratories and artisans
- Natural: transparent composition, plant-based ingredients, recyclable packaging, no claims that cannot be met
- Honest: no overselling, no artificial storytelling, no compromise on quality
- Human: small batches, hand-prepared, every order and every feedback matters
Every product released under the ROCHCOR brand will be designed according to these four principles. Without exception.
A project in progress
Today, I am 22 years old. ROCHCOR truly exists. I am developing the project alongside my studies, with the ambition of making it a sustainable and respected Swiss brand. Every order, every customer feedback, every conversation about these products helps write the next chapter.
Thank you for being a part of it.
— André